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Here's a catalytic event for the stock, and the reason it will likely be trading gangbusters Monday at the open.
On Friday, after the close, IDWAF announced it has formed a new marketing relationship with InComm, the leader in sales and marketing of prepaid products and stored-value solutions. InComm markets retail products across more than 150,000 partner locations worldwide.
Ever go into Target or Best Buy and see a special product offering or display? Many cell phone services are sold this way- in the larger stores. InComm is the company that specializes in capturing those customers in the larger retail environment.
InComm delivered $8 billion in revenues in 2008 through 150,000 retail locations. "Plans to capitalize on this partnership include the mass distribution to the retail industry of the first and only identity theft service offered on a stored value card" - this, out of the press release.
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There's a quirk to this idea. Where the stock trades. This is a Denver based company, is the wholly owned subsidiary of a Canadian Company. Therefore, it's real home exchange is the Toronto Venture Exchange (TSX): Symbol IDW on the TSX. Canadian readers can just trade it with its Canadian listing- IDW.
It also trades with a US Listing under the symbol IDWAF. The "F" at the end of the symbol designates this as a foreign issuer. The stock symbol will appear at Yahoo! as a pink sheet stock- IDWAF.PK- but it's not really a pink sheet company.
In the US, the stock trades on a new exchange known as the OTCQX- as special exchange for foreign listed companies that would normally trade as a bulletin board stock. For more information and anOTCQX quote- just "Click Here".
I normally suggest avoiding Pink Sheet stocks because they don't report their financial results. IDWAFdoes report- in Canada. The Canadian version of the US SEC's Edgar System is known as SEDAR- and you can find all their filings through www.sedar.com.
I pulled a chart from the Canadian side- It's not my usual chart, but since most of the activity is in Canada so far, that's the chart we want to see.
For those of you who like Moving Averages, you will see the $.30 closing price on Friday butts the stock up against the 50 day moving average. On Friday's news, I'm pretty sure the stock will gun for the 200 day moving average, which is $.44.
Sporting a rather moderate market cap of about $25 million, IDWAF turns the corner from '09 to '10 with two massive new relationship and 40% trailing growth.
Acxiom Corp and InComm are two paradigm changing relationships. Both new relationships are the product of a superior product offering, and make the goal of $3 million in monthly revenues by the back half of '10 a serious reality.
To learn more about their product offerings, you can simply visit their web site atwww.idwatchdog.com. If you commit to IDWatchdog for 3 years, it's only $13 per month. $14 monthly for two years- $19.95 monthly for a year. You can do a 30 free trial.
I believe this kind of service will be viewed like insurance- something you don't want to use, but necessary and sure nice to have when you need it. When combined as a "check box" in an employee benefit program, it will be a no brainer.
I see the stock finding its way to the 200 day moving average on Friday's news: $.44 in the short term. If the company inks more deals like InComm and starts growing as I suspect they will, $1would be a good target in 2010- about a triple from Friday's close.
I have to stop writing now I signed up with IDWatchdog Plus for the next year, and paid my $179.95. I'm going to read the first report. Likely, this was cheapest insurance policy I'll pay for this year.
Here's the complete text of Friday's post close news for your review:
Leading Provider of Prepaid Products Joins Forces to Offer First and Only Identity Theft Service on Stored Value Card DENVER--(BUSINESS WIRE)--ID Watchdog, Inc. (TSX.V: IDW) (OTCQX: IDWAF), which provides acclaimed consumer-facing identity theft protection and resolution services, announced today that they’ll be joining forces with industry innovator InComm. InComm, the leader in sales and marketing of prepaid products and stored-value solutions, markets retail products across more than 150,000 partner locations worldwide. Made up of big box retailers and regional stores alike, InComm’s existing relationships include Target, Best Buy, 7-Eleven and many others. “We’re excited to add ID Watchdog to our list of valued partners,” said Brian Parlotto, Senior Vice President of Consumer Products and International for InComm. “Identity theft is a crime that has the potential to affect anyone, and ID Watchdog offers real solutions that will be marketable across a wide variety of channels. Our technology simplifies the buying process for consumers and will make the ID Watchdog service more accessible to millions of potential customers. Leveraging our expertise in marketing at retail, this type of partnership also reaffirms InComm’s commitment to offering interesting and valuable products to its retail partners while expanding an industry leading portfolio of products that consumers demand.” Plans to capitalize on this partnership include the mass distribution to the retail industry of the first and only identity theft service offered on a stored value card. ID Watchdog’s retail product, the “IDCheck,” utilizes ID Watchdog’s patent-pending technology to immediately identify whether a consumer has a pre-existing identity theft condition, and outlines recommended next steps based on the report. InComm will work with retailers to offer ID Watchdog’s new IDCheck at a low price point, with special offers to upgrade consumers to its flagship monthly monitoring service. “We’re eager to explore the possibilities that our new partnership with InComm provides,” said Dan Mohan, President and COO of ID Watchdog. “InComm’s existing retailers and proven model will allow us to get the ID Watchdog name out to an entirely new set of consumers that would greatly benefit from our service.” ID Watchdog and InComm plan to begin distribution of IDCheck in retail stores as early as March of 2010. To view a video segment featuring ID Watchdog’s President and COO discussing the implications of this innovative partnership, please navigate to:http://www.youtube.com/watch?v=-iUdPRewOPo . About ID Watchdog, Inc. Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog's service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer. For comprehensive investor relations material, including fact sheets, research reports, interviews and video (when available), please follow the appropriate link: Investor Community, Investor Relations Portal, and Corporate Overview Presentation. For additional information, please visit ID Watchdog’s corporate website: www.IDwatchdog.com. About InComm InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $8 billion in retail sales transactions processed in 2008, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 150,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084. InComm is headquartered in Atlanta, GA with offices in Japan, Canada, the United Kingdom, Puerto Rico, Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, Alabama and Minnesota. Forward-Looking Statement This news release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company's control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company's filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward-looking statements of management beliefs, opinions, projections, or other factors should they change. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Contact: Company Contact:
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