In July of this year IDWAF put together the final piece of their service puzzle by forming an exclusive alliance with Acxiom Corp (NASDAQ: ACXM).
Acxiom is a behemoth is the data processing and marketing world. The company has been around since 1969, has a $1 billion market cap, and $1 billion plus in annual revenues.
Acxiom is responsible for marketing and outreach programs to 3 billion consumers. The company has 10 billion data records, 500 million global demographic records, and manages 10,000 marketing campaigns monthly. Acxiom pre processes 17% of the US mail.
Starting now, IDWAF will develop an exclusive offering of consumer identity theft and information products based on ACXM data assets. With their superior service in place and ready to roll out on a much larger scale, this is the exact marketing relationship IDWAF needed to blow sales through the roof.
Thanks to this new relationship, by the second half of 2010, IDWAF feels it can deliver about $3 million in monthly revenues, putting the company on an annual revenue run rate of $36 million, up from the current level just over $5 million. 2010 should be IDWAF's breakout year, and its first year of profitability.
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