OTCReporter.com: SALN Updates Investors and Shareholders With 10 Million Revenue Plan Objective

SALN Updates Investors and Shareholders With 10 Million Revenue Plan Objective

BEVERLY HILLS, CA--(Marketwire - 09/29/09) - Ewire -- Salon City, Inc. (Pinksheets:SALN News ). On September 25, 2009, Salon City financial consultant George Malasek provided the company with a short and long-term review of the company's forecasting and business aims for realizing over 10 million dollars in media revenues from the first tier of its business plan. He also re-stated the company's strong upside potential for long-term revenue growth based on planned initiatives tied to funding expectations. -

Mr. Malasek noted, "Based on Salon City's business plan, and the various opportunities presented, Salon City could realize healthy revenues from the various sources that would use and exploit the Company's media products currently offered and those planned in the future."

"Just with the implementation of the Company's Network initiative, the Company can potentially realize revenues in excess of 5 million USD. Add to that the revenue from the print publications of 4 to 5 million and one can see the value creation that the Company and its business plan can prospectively achieve. In addition, the Company, as an emerging media company, will be offering products across a variety of media platforms and will roll these out based on funding, market opportunities and management availability. With that in mind, if the Company executes its aggressive yet attainable business plan, it is my opinion, that Salon City can produce significant revenues and support a substantial market capitalization."

Earlier this month, Salon City, Inc. announced the engagement of Mr. George Malasek as an advisor and consultant to Steven Casciola, Chairman and Chief Executive Officer. Mr. Malasek's engagement concerned implementing various elements of the Company's business plan targeting the successful deployment of various media offerings, such as advertising, marketing, sales, additional content creation and distribution via web, mobile and broadcast networks. Mr. Malasek also agreed to assist the Company in evaluating a variety of opportunities including international markets for its media product offerings and opportunities regarding its corporate growth plan.

Mr. Malasek has reviewed the Company's present business plans and has met and conferred extensively with Mr. Casciola regarding moving the business plan forward. Mr. Malasek believes that with adequate funding, the Company can successfully initiate many of its planned media offerings.

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SALON CITY, INC Stock Symbol :: SALN

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SALON CITY, INC (SALN) Salon City, Inc’s. publishes Salon City magazine, where Life is Beautiful(SM). It is distributed by Kable Distribution Services, a NYSE listed company.

Recent Price $.017 Market Capitalization $5.78M Est Float N/a Outstanding Shares 341M Quotation OTC.PK Salon City, Inc. 909 N. Palm Avenue Suite 311 West Hollywood, CA 90069 Phone: 310-358-9017 Fax: 310-358-9015 http://www.saloncity.com

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Current Projects

Salon City Magazine Spotlights Metropolis Salon & Spa at Press Party in Princeton, NJ Salon City, Inc., an emerging media company, lifestyle brand and publisher of its flagship publication Salon City magazine, recently announced that one of its newest recipients of Salon City 's HOT 100 Salons in America would be honored at a special press party being held at Metropolis Salon & Spa, in Princeton , New Jersey Metropolis' press party is supported by Salon City Network distributor, Emiliani Beauty and L'Oreal Professionnel, and invited VIP guests are attending from New Jersey and as far as California , including Salon City 's President & CEO, Steven Casciola.

Salon City Magazine Announces Its Latest HOT 100 Salons in America Salon City, Inc. recently announced its editors' choice for the HOT 100 Salons in America for summer 2009. The company's highly anticipated HOT 100 Salons ratings are an exclusive brand and feature of Salon City Magazine. Selected salons are chosen from an overall industry base of nearly 250,000 salons in the country. Steven and Annie Casciola, Salon City founders and publishers and editors of the magazine, recently reported the news through Salon City's Net News; the electronic media platform for the magazine that goes out to over 100,000 influential viewers each month

Company Overview

Salon City, Inc. Salon City, Inc. is an emerging public company in the media, publishing and lifestyle sector. Salon City is the first publicly traded media, marketing and distribution company in the history of professional salon industry worldwide. Salon City creates, brands and distributes information and content. It's current distribution channels are consumer, B2B and direct. It uses digital, online, mobile and print mediums to deliver unique Beauty Entertainment, publications, products and services. It markets and brands products through its award-winning web show, online, mobile and digital delivery system, salon network and new media. The company's largest future revenues may come from new products that have yet to be created or released. Salon City is on the verge of cornering the new media market in the salon industry by capitalizing on revolutionary technology and media developments. Salon City offers media benefits that nurture an ever-growing market, and delivers an enormous amount of business management experience in developing both media and content for the salon industry. Salon City magazine, where Life is Beautiful(SM), is distributed, retailed and sold nationally and internationally into select salons and on newsstands and bookstores. As an emerging media company for beauty entertainment and a lifestyle brand for future products and services, they want to appeal to a global audience of consumers who want to be empowered to lead a healthier, more positive lifestyle. From their inception in 1997, known then as Salon City Press Club, they have published print and online media, most notably through their trade publication Salon City Star magazine. In March 2007, they re-positioned the six-year old professional trade publication ( Salon City Star ) to the new web site, and then launched the first edition of the 100% consumer-focused publication, Salon City Through 2008, the company was stillin the introductory stages of establishing the magazine’s presence in retail stores and in select salons. To reach consumers, many of whom are the end-users for salons and spas, the company decided to sell the print version of Salon City magazine to parallel distribution channels consisting of the professional salon and retail newsstand market. The advantage of having both markets available to the company is that it allows them to maximize and safeguard the branding and exposure for Salon City’s name and products. To increase their international reach, they are distributing the magazine in selected newsstands and markets.Salon City magazine’s reach now extends to bookstores and newsstands throughout the USA and Canada, and in additional locations internationally, including, but not limited to, Australia, Dubai, Germany, Hong Kong, Italy, Mexico, New Zealand, Singapore and the United Kingdom. The company’s aim in 2009 is to service the most profitable markets and achieve the greatest amount of exposure. THE MANAGEMENT Salon City's management, reputation and multi-media marketing skills are considered to be creative, unique and able to generate disruptive technology advancements in the market and industry. THE MARKET POSITION Salon City is the only company in this unique position to collectively market and brand the 100 Billion dollar professional salon industry. Its flexibility is a key strength in the emerging stage of its growth. SCALABLE REVENUE MODEL Revenues are based on branding partnerships, advertising, sponsorships, newsstand sales, salons and salon customers. Scalable revenues will be derived from sustained memberships, licensing fees and product sales associated with Salon City's network of independent salons and involved clients. THE MARKET ADVANTAGE Salon City is firmly entrenched in a continuously expanding, recession-strong market ( personal health and beauty professionals and salons can't have their jobs shipped overseas ) of 250,000 domestic beauty salons. Salon City is in a class of its own; the company owns it's own media, network, content and distribution. In short, a complete circle from beginning to end-user. Because Salon City has its own distribution, it can retail direct to consumers with its network and market though its media. Salon City will be aggregating and collectively marketing the influential 60% of independent salons with its media and distribution products. THE SALON CITY NETWORK Salon City owns its own professional salon distribution channel that can retail Salon City's brands of products and services Salon City is set to license a 'HOT 100' 'network of independent salons" that are marketed under the Salon City umbrella brand 'Salon City' and has the ability to attract millions of consumers to its network, generating valuable retail intelligence. THE RAMP UP Salon City has strong ties in the professional salon industry. The company aims to further reach, unite and collectively brand the 250,000 independent salons with Salon City's partnered products and services and media. Salon City's business model is about to move into a breakout phase status after nearly three years of foundation-building and by setting the stage as both an emerging and reporting public company. LEADERSHIP Steven Casciola, CEO, President, CFO Annie Casciola, Vice President, Secretary, Treasurer, Dir.