1. Amazon.com
Although it may be a little cluttered for my taste, it would be short-sighted to say that the Amazon.com homepage is a FAIL. Amazon has created a company that has landed at the top of the InfoTech 100, and the fact that one hundred percent of their sales are made online shows that they understand how to use their website to attract and retain customers.
2. Apple
As an Apple user, I may be a little biased, but I honestly don’t think that anyone could look at the Apple homepage and say that it fails in terms of design. The homepage is uncluttered, provides easy to use navigation and gracefully showcases several of Apple’s products.
3. Nintendo
Okay, I already know that this is going to be a controversial one, but I have to give the Nintendo homepage a FAIL. While I do like the color scheme of this homepage, there are simply too many elements in the layout. Since it already looks like they are trying to replicate the Apple homepage, Nintendo needs to take another look and realize that they could benefit by cutting out about 75% of the homepage elements below the navigation bar.
4. Western Digital
This homepage falls into the same category as the RIM homepage. It’s definitely not pushing any envelopes, but at the same time, there’s nothing wrong with it. This is a corporate homepage we are talking about, and not only does the menu make navigating the website easy, but I like the fact that they use the main area of their homepage to promote a single product (instead of making Nintendo’s mistake and trying to cram as many products onto a single page as possible).
5. Nokia
I really like the fact that Nokia puts all of the necessary navigation elements (links and search box) at the top of the page, and then uses the main real estate of their hompeage to showcase their latest products (the large box actually scrolls through several different products). Additionally, they finish things off with a few other boxes that lead to destinations of potential interest (such as capitalizing on the new “Twilight” trend).
6. ASUSTeK Computer
Although you can’t see it in the screenshot, there are simply too many moving elements on this homepage (including the left and middle columns). Unlike the main area of the Nokia homepage (which scrolls through several different elements), the main area of this homepage is animated, but it simply loops the same offer over and over. Additionally, there’s too much clutter on the homepage for a user to figure out what they actually want to do.
7. High Tech Computer (HTC)
If I was going to pick my two favorite homepages out of the first ten companies on this list, Apple would be #1 and HTC would be #2. The homepage is relatively uncluttered, and (in addition to the navigation) simply displays four main elements (three of which are to popular products/offers).
8. Google
If you need proof that minimalist designs are more effective than cluttered ones, just compare the stock prices of Google and Yahoo. Google is a search company, and from the second that you visit their homepage, you know exactly what you are supposed to do with their website.
9. IBM
I actually have to admit that I was little surprised with the IBM homepage. Given the reputation of the company, I was expecting an extremely bland homepage, but theirs actually has a little flair. I also like the fact that each of the main navigation links is actually a drop-down menu, which makes it easier for users to find exactly what they want.
10. Mobile Telesystems
I want to like this homepage. However, there is simply too much red in the design, which results in an overwhelming experience when the page loads. On top of that, Mobile Telesystems really needs to increase the size of their fonts for their navigational links.
10. VimpelCom
Like several of the other websites on this list, VimpelCom could benefit from increasing the size of their font. Also, I’m not sure why the paragraph under the “Brief Business Description” is one long hyperlink. However, those are both minor details, and I otherwise like the design of this homepage. I think their use of ample white space helps to bring attention to their main content.
11. Foxconn (Hon Hai Precision Ind.)
Although I will give them credit for making it easy to switch their site between English and Traditional Chinese, this homepage just doesn’t do it for me. I think what really turns me off is the badly done header. If they could come up with a more attractive header and improve the link structure below the header, Foxconn might be able to move into the PASS category.
14. LG Display
This homepage suffers from the same problem as the Maroc Telecom homepage. Instead of spreading things out, they have crammed all of the elements of their layout into a small space. They don’t necessarily need to remove any of the elements from their homepage, but they do need to spread out the elements that are there.
15. HP
Not every website can get away with a black background, but the HP website pulls it off successfully. Their use of big images in the middle of the page seems like a really effective way to grab visitor’s attention and get them onto specific product pages.
13. Microsoft
As an Apple guy, I was hoping I would get to fail Microsoft. Although I remained objective, I’m glad that I get to give them a FAIL. The reason is because of the “Microsoft Silverlight” pop-up that automatically appears when their homepage loads. Just like America Movil forcing a full screen, I don’t want anything to pop-up while I’m browsing (especially when it forces me to click the Install link or the No Thanks link).
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