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Thwapr, Inc.(OTCBB: THWI)

 

Mobile video solutions is one of the fastest growing market segments in the mobile information market. 81% of mobile users ages 18 to 29 send photos or videos to others. 65% access the internet on their mobile device and 89% of mobile handset are internet capable today. More 400 million mobile video phones expected to sell in 2013.

Thwapr launched its first iPhone app early last month. The app launch received coverage from Mashable, MacWorld, MacLife, ReadWriteWeb, AppAdvice and The New York Observer and continues to garner media interest. The iPhone makes it easy to shoot video on the fly, but sharing these videos can be a bit tricky. Thwapr's new app and video sharing service, Thwapr, helps overcome the iPhone's video sharing limitations, letting you easily capture and share videos and photos with many types of mobile devices

Key competitive advantages for the Thwapr iPhone app include broad compatibility for sharing video to 300+ phones, fast mobile to mobile video sharing, importing video to share from a user's Camera Roll, geo-tagging for videos, ability to download videos to device, simple user registration, photo sharing, and more. The Thwapr iPhone app is available in the AppStore via 

http://www.apple.com/itunes/affiliates/download/ 

. A launch video is available via http://www.youtube.com/watch?v=bkZ7UzzDGxc

We think THWI is a stock you should put on your watchlists and do your homework on today. They are in a cutting edge market that is growing quickly and which, we believe, will be the wave of the future!

 

Company Overview

Thwapr is a mobile video sharing service that allows brands to mobilize and monetize content while delivering the highest possible quality regardless of device, network or carrier. The company's patent-pending "share to phone" technology optimizes video in real time, extends the life of content to mobile devices, simplifies mobile video sharing, and does not require a download or app, extending the life of content to mobile

Thwapr History

Thwapr was founded in 2007. The core technology was developed by two members of Apple's Quick Time team and technologists from AVID Technologies and MTV, all of whom bring deep experience in mobile multimedia from both the consumer and professional side of mobile video. In December 2009, the company launched a public beta of its service and has now initiated several commercial installations with content providers such as Photobucket and Phoenix Coyotes.

Technology

Their pioneering and patent-pending mobile media sharing technology provides:

Highest Possible Video Quality
Thwapr delivers graphically rich video wrapped with branded content, providing an experience that is unmatched today thanks to the company's proprietary Dynamic/Hybrid Transcoding Engine and its Adaptive Streaming. This technology gathers information pertaining to the user's carrier, location and mobile device, adjusting video delivery to network/bandwidth conditions to ensure the highest quality mobile video viewing experience available.

Ubiquitous Mobile Web Experience
Thwapr's technology ensures the best possible web experience for mobile Internet users by making sure that every video is tailored to "fit" the specific mobile device of the user in real time.

No Downloads Required
Thwapr does not require an app download. They utilize text messaging protocols, standard browsers and media players, so any user with an internet enabled phone can receive media content.

Cloud-Based Service Saves Content
Brand and users alike do not have to worry about losing content with the loss of a device as clips and photos shared using Thwapr are in the cloud and accessible. The cloud also enables users to access and share content from their desktop computer if they choose.

 

 

Customers, Clients & Partners

 

Mobile Video Market Drivers & Opportunities

Global 3G subscription penetration is expected to climb to 43% in 2014 from an estimated inflection point of 21% in 2010. Video usage is expected to drive 64% of mobile data traffic by 2013.  - Mobile Internet Report study by Morgan Stanley (December 2009)

"The number of global mobile video/TV users will jump from roughly 250 million in 2010 to around 450 million users in 2014."  - Yankee Group, from Fierce Wireless (July 2010)

"Mobile video is rapidly being adopted by content providers as a new media distribution platform for new revenues sources, and improved demographic targeting, reach and measurement."  - Pyramid Research

"Mobile data traffic will double every year through 2014 worldwide, and in 2014 video is forecast to make up 66 percent of all mobile data traffic."  - Cisco Visual Network Index (February 2010)

How People Are Using Their Phones

Users aged 18-29:

95% send or receive text messages

93% use their phone to take pictures

81% send photos or videos to others

65% access the internet on their mobile device

60% use their phones to play games or record a video

52% have used their phone to send or receive email

48% have accessed a social networking site on their phone

40% have watched a video on their phone

33% have posted a photo or video online from their phone

20% have purchased something using their mobile phone

Pew Internet and American Life Program, Mobile Access 2010 Report

"About 90% of all text messages are read within three minutes of their delivery, and over 99% of all text messages are read by the recipient."  SinglePoint, June 2010

Mobile Statistics

290+ million mobile subscribers (United States - June 2010) -  CTIA - U.S. Wireless Quick Facts 2010

400 million mobile video phones expected to sell in 2013 -  Infonetics Research - August 2009

More than 89% of the handsets operating on wireless carriers' networks are capable of browsing the web. -  CTIA - U.S. Wireless Quick Facts 2010

 

Investment Highlights

Thwapr offers exposure to the large and fast growing market for mobile video services. The company is currently focusing on content owners in broad end markets including Television, Film, Music, Sports and many more.

Multiple revenue opportunities and Dynamic Pricing Structure: Mobile video service offerings includes paid video clips, pre and post roll video ads, movie trailers, episode previews, on-demand previews, music videos, TV episodes, game highlights, press conferences, TV programming, and online movies that are delivered directly to a mobile device. Revenue streams include advertised supported content, premium content, brand sponsorships. Pricing will depend on client¡¦s level of services and usage; however pricing typically factors in transaction volumes and operational complexity.

International Growth Opportunities: In the U.S alone, Pyramid Research estimates that revenue from mobile video services will reach $16 billion by 2014. However, much of the demand will come from Europe and Asia/Pacific. It is estimated that mobile net additions in the next five years will come from emerging markets, especially Asia/Pacific, and will drive a 37 percent growth in total mobile subscriptions. Latin America is expected to grow at the fastest pace, increasing at a CAGR of 39 percent.

High ROI: Thwapr's mobile communications platform offers content owners a valuable distribution channel to reach or acquire a large, targeted audience. Financial benefits include direct revenue stream, increased brand awareness, cross selling and a measurable, targeted audience. According to Avot Media, some mobile ad campaigns have shown return rates of 28% and are more targeted and engaging than broadcast TV. Nielsen predicts that active mobile video users were three times as likely as a typical mobile data user to find mobile advertising acceptable. According to Nielsen, in 2008, Sprint had an estimated 1.6 million users of SprintTV with carriers generating an estimated $288 million in revenues per year from mobile video.

Seasoned Management team. The company is led by an experienced management team with extensive operating, financial reporting and product development backgrounds at various technology companies including Apple, Avid Technologies and Earthlink.

Marginal debt without any off-balance-sheet arrangements. The company currently finances its operations through private placement of equity and debt securities. As of March 31, 2010, the company held a 5% convertible note valued under two thousand dollars.

Low Level of Float. Thwapr's public float consists of 13% of the shares outstanding. SNK Capital Trust owns approximately 65%, and insiders own 22%. The low level of float might create increased volatility in the share price.

Competition. Thwapr operates in a highly competitive market that is always evolving. The company faces competition from larger content delivery and media players as well as small, private companies. Increased competition could lead to extended sales cycles and pricing pressure. However, Thwapr's technological advantage allows it to deliver higher quality rich media across multiple platforms and carriers.

Threat of Commoditization: Most of the growth in the market is currently coming from free services such as YouTube Google application built into Apple's iPhone and not broadcast TV like services that cost a fee of $10-$15 per month.

 

Management Team

Bruce Goldstein Founder, President, CEO and Board Member

• Former CEO, Universal Management and former CEO, Worldwide Thai LTD.
• Executive Vice President at both Internet Shopping Network and Styleclick
• Senior Vice President of MY-CD, a unit of Bandai America

Barry Hall Founder, CFO and Board Member

• 30 years of business experience combining a strong financial background with general management.
• CEO, COO or CFO for a variety of publicly and privately traded Internet, high technology, and telecommunications companies, such as EarthLink, Inc. and CalAmp Corp.

Eric Hoffert CTO

• Co-Founder, CTO, and Chairman for Magnifi
• Managed Apple Computer's Multimedia Communications Group and launched QuickTime software
• Received the Apple CEO Technical Award

Leigh Newsome SVP of Product

• Managed E-business initiatives for Avid Technology (Digidesign)
• CTO/Co-Founder of AirSpun
• Adjunct Professor at New York University

 

Recent THWI News:

March 16 - Thwapr Offers Email Marketers a Solution for Mobile Video

Thwapr, Inc. (OTC.BB:THWI - News), a leading social mobile video and photo sharing service, offers email marketers an easy and reliable way to integrate mobile video into their email campaigns.

"Our solution solves the long-standing technical issues of reliability and compatibility," says Bruce Goldstein. "We can deliver video via email that works. No more worries about sizing, quality or if it will play. Like we are doing for all marketing channels such as QR codes, SMS, outdoor, etc., the email channel now has a way to bring the richness and engagement of mobile video into campaigns."

Thwapr's Universal Video Link (UVL) can be embedded into any email marketing campaign. Thwapr's solution detects device attributes (screen resolution, phone OS, etc) and then delivers a video experience tailored for that device -- feature phones, smartphones and tablets. This effectively extends an email's "rich experience" to mobile without the need for HTML. Thwapr's solution is also fully compatible with desktop viewing environments.

"People are reading email on their phones and have an expectation that a 'mobile email' experience should be equivalent to a desktop experience," says Leigh Newsome, SVP of products for Thwapr. "The days of broken videos or incompatible mobile video formats are gone. Email marketers can embed video, via our Universal Video Link, into any email. Once we detect it's a mobile phone -- we'll deliver the best video experience that phone is capable of supporting."

Thwapr is the only video solution that can deliver high quality video to more than 300 different types of phones including 50 different BlackBerry models, 40 types of Motorola phones, iPhones and more.

"The rollout of Thwapr's cloud based video distribution platform serves many types of phones and is carrier agnostic, which is very compelling in today's mobile video space," continued Goldstein. "The recent successes, customer relationships, and continued improvements to the Thwapr platform has positioned the Company to potentially capture significant market share of mobile video users. As wide scale consumer acceptance takes hold, the Company anticipates a large increase in the number of users over the next 18-24 months."

About Thwapr, Inc.
Founded in 2007, Thwapr strives to make mobile video sharing easy to use for both users and brands. Thwapr empowers users to get their moments moving and enables brands to mobilize and monetize content, extending distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending technology is revolutionizing mobile video. Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. To learn more about the Thwapr iPhone app, visit http://www.thwapr.com/iphone.aspx or text "iphone" to 757575 to view a video about the app. Learn about Thwapr's platform for brands at http://corp.thwapr.com/. Also, visit us at http://www.thwapr.com/, follow us at http://twitter.com/thwapr or Like us on Facebook http://www.facebook.com/Thwapr

 

Thwapr, Inc. 95 Morton Street
Ground Floor
New York, NY 10014
Tel : 212-268-0220

Website: 
http://corp.thwapr.com/