Masimo’s pulse oximetry-related and other products enjoy significant market size. Its Signal Extraction Technology (SET) and Rainbow SET line of products are expected to further benefit as hospitals increasingly turn to Masimo SET not only for usage in acute care but also in the general area. The addition of new non-invasive parameters to pulse oximetry is expected to act as a significant long-term barrier to entry, as well as drive substantial growth. In addition, Masimo continues to innovate at an impressive rate with the upcoming Pronto 7 designed to spot check SpHB in about 45 seconds.
Our views are, however, tempered as competition is intense in the pulse oximetry market with much larger competitors. In particular, competition is intense for the company’s SET platform. Masimo partly depends on its OEM partners for sales, whose support is dependent on suitable business conditions as well as royalty, which may not be sustainable.
Analysts' Targets | |
UBS Securities | $29 |
Buy | |
Thursday, May 06, 2010 | |
Barrington Research | $33 |
Outperform | |
Friday, December 04, 2009 |
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