ECHD is concentrated on becoming a leader in the multi-billion-dollar global specialty coffee industry!Data from the Coffee Research Organization and the National Small Business Development Support Center Clearinghouse show that coffee is the most popular beverage in the world!
ECHD's business model allows itself to be duplicated in any country where fine coffees are grown, creating a socially responsible and viable coffee company.
This means ECHD could get their business strategy involved in every coffee producing country in the world such as Columbia, Guatemala, Costa Rica, Jamaica, Indonesia, Papua New Guinea and Panama just to name a few!
ECHD's business model and strategy is to take an ownership role in all aspects of bringing coffee to market, thereby capturing margins at each step from; coffee production and purchasing; processing; exporting; roasting and; direct consumer sales.
This is a true tree to cup model with ownership and participation at all stages of coffee production.
ECHD is eliminating the middlemen!
The gourmet and specialty coffees sell for much higher premiums. Go into your favorite supermarket right now and check out their gourmet coffees.
You will see varietals from Guatemala, Costa Rica and other countries offered at $6.99 and $7.99 per 100 grams. That equates to over $30.00 per pound roasted!
In being a strategic partner with the landowners, ECHD can source these coffees for less than $3.00 per lb, making exceptional margins at each step in the distribution chain. That is:
1. as a producer of coffee beans
2. as a purchaser of fine coffees direct from farmers
3. as a processor
4. as an exporter to wholesale and retail customers
5. as a roaster for value added
6. as a retailer to consumers
Americans consume 400 million cups of coffee per day! In the U.S. alone, regular coffee drinkers have about three cups a day!
ECHD is in an industry that is often not hurt by a bad economy. When are coffee drinkers going to give up their coffee?
In 2009 many businesses had less customers but daily consumption of coffee beverages among consumers remained consistent with 54% of the overall American adult population partaking.
This is according to National Coffee Association of U.S.A.’s 2009 National Coffee Drinking Trends market-research survey.
Coffee has been said to lower the risk of colon cancer, gallstones, and cirrhosis!
ECHD could become a monster just with being involved with China, a country with a whopping population of over a billion.
Though traditionally tea drinkers, the Chinese are quickly adopting the same thirst for fine Arabica coffee as experienced in Western culture.
Many new shops have sprung up in China in recent years, servicing the changing tastes of China’s 1.3 billion population!
It is for this reason that ECHD has entered this market to capitalize on the limited market saturation when compared to North America and other Western markets.
ECHD announced today that their Chinese partner, DTS8 Coffee (Shanghai) Co., Ltd., through its distributor Bake & Co. International Trading Co., Ltd is selling DTS8 Premium Selection "DTS8 Red," "DTS8 Blue" and "DTS8 Espresso Classic" coffees at several Pavilion restaurants at the Shanghai 2010 World Expo.
Bake & Co. International Trading Co., Ltd was a supplier to the 2008 Beijing Olympics both for the athletes' village as well as the General Electric, Omega, Volkswagen, Johnson & Johnson and NBC pavilions!
Shanghai 2010 World Expo runs from May 1, 2010 to October 31, 2010. It is expected to attract over 70 million visitors during this period!
A record number of 189 nations and 57 international organizations participate in the Expo in Shanghai, China's business hub!
Coffee is proving to be a very important commodity.
After oil, coffee is the world's second-most-valuable commodity exporting by developing countries!
ECHD recently announced that they have received an initial order of roasted Jamaica Blue Mountain coffee, and are offering it for sale on their website.
You can look at ECHD's coffees here: http://www.estatecoffeeholdings.com/store.php
The premium 100% Jamaica Blue Mountain coffee is produced by Coffee Solutions Limited, of Kingston, Jamaica, owned and operated by Master Roaster and quality control expert Basil Jones.
Coffee is available in both whole bean as well as ground, in one pound and one half pound packages. Shipping is included in price for orders in the continental US.
ECHD President Errol Gillespie stated," We are pleased to be able to offer coffee from one of the finest roasters in Jamaica. Our alliance with Coffee Solutions Limited of Jamaica, and our 20% ownership stake of DTS8 Holdings Company Ltd., which owns a roaster and is marketer world-wide of DTS8 Premium Selection Coffee, is the first step in our growth strategy to becoming a vertically integrated coffee company."
"We have been diligently working on identifying coffee producing properties that we can either acquire, lease or partner with the owners so we can manage the supply from the production side as a coffee producer," Gillespie continued to say.
For more information on ECHD, visit their website at: http://www.estatecoffeeholdings.com Always do your own research and consult with your own financial professional.
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