$HDUP's Canadian Poker Tour (CPT) brand, and Poker Player Magazine, announced a strategic marketing alliance with Aces Wine Group to market their limited premium wines in Western Canada.
In fact, a new mainstream retail brand, "Seven Deuce," is being introduced in June, and will be marketed specifically to the Canadian poker player market. Based on the information The Dean sent your way last night, that means this product could potentially be marketed to an audience of 40 million players.
The Seven Deuce wine brand will retail under $20 "and is anticipated to be one of the hottest new brands" in Canada, the second largest poker market in the world.
Today's press release also tells us that Aces Wine Group plans to utilize $HDUP's Canadian Poker Player Magazine, Poker Player Television Network and major CPT events, to increase distribution and revenues.
Additionally, CPT will be unveiling a new marketing campaign to its large player membership base, and including the Seven Deuce brand in a series of major events starting next quarter, which is just around the corner.
Read the press release detailing today's marketing partnership:
http://finance.yahoo.com/news/The-Canadian-Poker-Tour-And-bw-2422680951.html?x=0&.v=1
Visit HeadsUp Entertainment International's (OTC: HDUP.PK) website:
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