Thursday, October 29, 2009

EVRN / Nature's Peak Invited to Exhibit VeggieDip and VeggieSpread at Kehe Food Distributor's Summer Selling Show in New Orleans

EVRN / Nature's Peak Invited to Exhibit VeggieDip and VeggieSpread at Kehe Food Distributor's Summer Selling Show in New Orleans

SANTA CRUZ, Calif., Oct. 28 /PRNewswire/ -- Everock / Nature's Peak (Pink Sheets: EVRN) announces their intention to exhibit at Kehe Food Distributor's "Summer Selling Show" to be held at the Morial Convention Center in New Orleans, Louisiana on January 25 & 26, 2010.

This event is open to all of Kehe's 9,000 grocery store customers across 37 states and attracts the folks who have buying authority within the Kehe world.

Kehe is one of the nation's largest natural food distributors in America. Their broad distribution network gives Nature's Peak access to key retail supermarkets that include: Kroger's , Piggly Wiggly, Jewel-Osco, Andersons, Food City, Treasure Island, Marsh, Bag N Save, Dillon, Southern Family and many others

"We're thrilled to have been invited to participate as an exhibiter at this outstanding selling event," said Paul Wilkinson, CEO of Everock / Nature's Peak. "This is a highly effective way for us to reach a huge number of wholesale buyers in a single location."

The product focus for the Show is late Spring and Summer seasons - with a special focus on items that allow a customer to "feed their family a natural or specialty meal for under $15."

"Given the special focus of the Show - natural items selling for less than $15 - the show seems to have been especially designed for companies just like us. There's no doubt in our minds that our all natural VeggieDip and VeggieSpread will be stars at the Summer Selling Show," added Wilkinson.

About Everock :

Everock produces a line of all-natural natural gourmet vegetable dips and sandwich spreads marketed under the Nature's Peak brand.

Both VeggieDip and VeggieSpread are 100% all-natural, vegetarian, Kosher and gluten-free, contain no preservatives, artificial ingredients, trans-fats, or sugars. And each product currently comes in six flavors each, including novel delicious flavor combinations.

Nature's Peak products may be found in natural food stores, specialty groceries as well as in regional and national grocery chains. Our products are also served by restaurants, delis and other food service providers across America.

Visit our website at www.NaturesPeak.com to learn more about our products and to discover new and delicious recipe ideas.


EVEROCK (Natures Peak), INC.
Stock Symbol :: EVRN
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EVEROCK (Natures Peak), INC. (EVRN) Everock, Inc. (Natures Peak) produces healthy convenient gourmet specialty foods in four lucrative segments of the food industry: Natural Foods, Condiments, Deli, and Produce.
Recent Price$.016
Market Capitalization$5.65M
Est FloatN/a
Outstanding Shares360M
QuotationOTC.PK

Everock Inc.

343 Soquel Avenue
Santa Cruz, CA 95062


Phone: 800-628-7325
Fax: 831-603-5100
http://www.naturespeak.com
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· United Natural Foods, Inc. (United Natural) is a distributor of natural, organic, and specialty foods and non-food products in the United States. It carries more than 60000 natural, organic, and specialty foods and non-food products, consisting of national brand, regional brand, private label and master distribution products, in six product categories: grocery and general merchandise, produce, perishables and frozen foods, nutritional supplements, bulk and food service products, and personal care items. NASDAQ:UNFI Recent Price: $24.77

· Smart Balance, Inc. is a marketer of functional food products in the United States. Its signature spreads products utilize a technology that is naturally free of trans fats and enhances good-to-bad cholesterol ratios. The Company has other product offerings utilizing its heart healthier positioning and brand leverage, including peanut butter, popcorn, mayonnaise, dairy products and cooking oils. It sells Smart Balance products in grocery, mass merchandise and convenience stores. In the natural food channel, it sells similar natural and organic products under the Earth Balance trademark. NASDAQ:SMBL Recent Price:$9.76



Current Projects

Everock / Nature's Peak to Open Online Retail Store

Everock, Inc. / Nature's Peak today announces plans to open an online store to sell products directly to consumers from its website atwww.NaturesPeak.com. They are getting significant interest from folks that want to buy their all natural sandwich spreads and vegetable dips online. They plan to make it possible for people to buy Nature's Peak products 24/7 - all from the comfort of their home. At the beginning they will offer only multi-jar variety packs of both VeggieDip and VeggieSpread online. In the future they'll likely add a number of other products.

Everock Creates Packaging Aimed at Sam's Club, Costco, BJ's

Everock, Inc. recently announced it has created new bulk packages of Nature's Peak VeggieDip and VeggieSpread designed to be sold in membership discount warehouse clubs like Sam's Club, Costco, BJ's and similar retailers. Nature's Peak club packaging will combine several jars of the most popular flavors of both VeggieDip and VeggieSpread into a shrink-wrapped unit. The Company will also encourage in-store sampling and demonstrations of products to increase sales. Offering our products in warehouse clubs gives consumers an opportunity to sample the various product flavors and then stock up.



Company Overview

Natures Peak. (OTC.PK: EVRN)

After several months evaluation of its historic business and operations, Everock, Inc. is now implementing its strategic plan for growth into a new economy. With this new focus and new board of directors, Everock is reliably equipped to achieve increased success in new markets and industry. By diversifying into the food industry Everock, operating under its newly acquired brand Nature’s Peak, will take advantage of key market sectors that will continue to grow even during a challenging economy.

It is more than a cliché to say people have to eat, people do. During tough times people will eat at home more often than during good times. Home chefs and working families find more time and new ways to afford enhancing a meal to create variety. The Nature's Peak brand of products fills that niche nicely for the consumer.

Everock now produces healthy convenient gourmet specialty foods in 4 lucrative segments of the food industry: Natural Foods, Condiments, Deli, and Produce. The company has two product lines, VeggieDip & VeggieSpread, with six flavors each.

It took 4 years to perfect these unique recipes and products with packaging have been test marketed successfully. These new products are Kosher and satisfy the growing consumer demand for healthy, convenient, and delicious alternatives to mayonnaise, sauces, gravies, dips, and spreads.

The products are manufactured and distributed under the brand Nature's Peak and ships to distributors nationwide. They are now reaching supermarket chains, natural food stores and high end markets. Both lines maintain healthy profit margins even when sold through distribution to mass-market chains.

The market network is organized under two highly experienced Master Brokers that have facilitated distribution arrangements with most major distributors including: Tree of Life, Kehe, Renaissance Specialty Foods, Gourmet Merchants Inc, Claygar Distributing, Gold Coast, DPI West and Nature’s Best. Negotiations with UNFI another large distributor are far advanced with minor distributors to follow.

2009 is going to be a busy year, in sales and supporting their new brand at the main industry tradeshows, Natural Products Expos East & West; Fancy Food Shows East & West, plus specific tradeshows for Tree of Life, Kehe, Nature's Best Tabletop Shows, and Whole Foods seminars.

About Nature’s Peak

Nature’s Peak was founded in order to share the tantalizing delights created in the kitchen by its leader and recipe designer, Paul Wilkinson. In his search for a fast, flavorful addition to make meals more exciting, Paul has devised unique recipes that have now become the product lines called VeggieDip and VeggieSpread.

The inside story is all about vegetables. Paul and his family live in Central Coastal California, home to Artichoke Capital of the World – Castroville. People in this region are spoiled by the abundance of this unusual and delectable vegetable! Every other type of delicious produce is also plentiful there, making daily meals varied, healthy, and colorful.

Consequent to a thorough search of the marketplace, Paul found not one other product in the stores that met his criteria as an instant, shelf-ready, mouth-watering, explosion of flavor to add to his favorite food – artichokes.

Paul has an extra-fulltime professional life as an audio architect of elite sound systems. He’s often late arriving home, and like most families, his is often super busy and pressed for time, so they all wanted something quick and easy to enliven a hurry-up dinner. The ingredients, however, had to be superior quality and the recipes had to be healthy.

Weekend cooking forays went into devising dips and sauces that would last through the week and enrich each meal. Soon, Paul realized just one variety, or even just a few, would never do. Family and friends had so many taste preferences among his ongoing home experiments. Over a year’s time, Paul finally settled on six fabulous flavors of VeggieDip and eight flavors of VeggieSpread.

PRODUCTS

Veggie Spread

VeggieSpread™ features a variety of fabulous flavors created from the highest quality ingredients that are all natural and gluten free. They add no artificial preservatives or flavors. There is no sugar, no trans-fat, no MSG, no GMOs, and they use only the finest non-hydrogenated safflower and olive oils.

· Roasted Garlic and Herbs ~ A delight for garlic lovers, and loaded with a rich blend of fresh herbs, this sauce will be an instant hit. Toss it with any kind of pasta or salad. Try on grilled chicken or vegetables raw or steamed.

· Roasted Red Pepper ~ A mild yet down-to-earth wealth of flavor. It is marvelous for perking up fish, chicken or macaroni salad, or add to a sauté of seasonal stir-fry vegetables.

· Tarragon Shallot ~ The rich aroma of tarragon and that shallot zing adds complexity and interest to both hot and cold vegetables. Simply superb with both fish and beef!

· Basil & Pesto ~ There’s nothing like the flood of flavor that the burst of basil and the power of pesto can deliver! Dip in artichokes or zucchini, and perk up pita toasts. Drizzle over pasta or sliced Roma tomatoes.

· Chipotle & Lime ~ For those who like it hot! It starts with a slow-burn of chipotle and lime, and moves to a deep smoky flavor in the finish. Pour this over your enchiladas, grilled beef, or mixed bean salad!

· Sun Dried Tomato ~ Farm fresh and sun-drenched, there’s nothing quite like the versatile tomato. A veritable foundation of cuisine, you can deliver the savory sun dried tomato richness instantly with this spread. Excellent with turkey or pastrami sandwiches. Try it on a BLT for a whole new sandwich experience!

·

Veggiedip

VeggieDip™ features a variety of fabulous flavors created from the highest quality ingredients that are all natural and gluten free. They add no artificial preservatives or flavors. There is no sugar, no trans-fat, no MSG, no GMOs, and they use only the finest non-hydrogenated safflower and olive oils. The dips are naturally low-carbohydrate and contain many healthful foods and herbs. Enjoy on raw or steamed vegetable dishes!

· Roasted Garlic and Herbs ~ A delight for garlic lovers, and loaded with a rich blend of fresh herbs, this sauce will be an instant hit. Toss it with any kind of pasta or salad. Try on grilled chicken or your favorite vegetables raw or steamed.

· Roasted Red Pepper ~ A mild yet down-to-earth wealth of flavor. It is marvelous for perking up fish, chicken or macaroni salad, or add to a sauté of seasonal stir-fry vegetables.

· Cilantro & Lime ~A distinctive “south-of-the-border” flavor better than salsa on many foods. Try on salads, sliced vegetables, quesadillas and enchiladas. Makes tuna fish salad marvelous!

· Basil & Pesto ~ There’s nothing like the flood of flavor that the burst of basil and the power of pesto can deliver! Dip in artichokes or zucchini, and perk up pita toasts. Drizzle over pasta or sliced Roma tomatoes.

· Chipotle & Lime ~ For those who like it hot! It starts with a slow-burn of chipotle and lime, and moves to a deep smoky flavor in the finish. Pour this over your enchiladas, grilled beef, or mixed bean salad!

· Tarragon Shallot ~ The rich aroma of tarragon and that shallot zing adds complexity and interest to both hot and cold vegetables. Simply superb with both fish and beef!

LEADERSHIP

Richard Coughlin, Dir., Treasurer
Robert Oppenheimer, Dir., Secretary, IR
Paul Wilkinson, President, CEO, Chairman

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