2010 RANKING OF THE TOP 100 BRANDS

	Rank	Previous Rank	Brand	Region/Country	Sector	Brand Value ($m)	Change in Brand Value
	1	1		United States	Beverages	70,452	2%
	2	2		United States	Business Services	64,727	7%
	3	3		United States	Computer Software	60,895	7%
	4	7		United States	Internet Services	43,557	36%
	5	4		United States	Diversified	42,808	-10%
	6	6		United States	Restaurants	33,578	4%
	7	9		United States	Electronics	32,015	4%
	8	5		Finland	Electronics	29,495	-15%
	9	10		United States	Media	28,731	1%
	10	11		United States	Electronics	26,867	12%
	11	8		Japan	Automotive	26,192	-16%
	12	12		Germany	Automotive	25,179	6%
	13	13		United States	FMCG	23,298	2%
	14	14		United States	Business Services	23,219	5%
	15	15		Germany	Automotive	22,322	3%
	16	16		France	Luxury	21,860	4%
	17	20		United States	Electronics	21,143	37%
	18	17		United States	Tobacco	19,961	5%
	19	19		South Korea	Electronics	19,491	11%
	20	18		Japan	Automotive	18,506	4%
	21	21		Sweden	Apparel	16,136	5%
	22	24		United States	Business Services	14,881	9%
	23	23		United States	Beverages	14,061	3%
	24	22		United States	Financial Services	13,944	-7%
	25	26		United States	Sporting Goods	13,706	4%
	26	27		Germany	Business Services	12,756	5%
	27	25		Switzerland	Beverages	12,753	-4%
	28	28		Sweden	Home Furnishings	12,487	4%
	29	37		United States	Financial Services	12,314	29%
	30	30		United States	Alcohol	12,252	4%
	31	31		United States	Transportation	11,826	2%
	32	32		United Kingdom	Financial Services	11,561	10%
	33	33		Japan	Electronics	11,485	10%
	34	29		Japan	Electronics	11,356	-5%
	35	34		United States	FMCG	11,041	6%
	36	43		United States	Internet Services	9,665	23%
	37	38		United States	Financial Services	9,372	1%
	38	39		Japan	Electronics	8,990	-2%
	39	40		Canada	Media	8,976	6%
	40	36		United States	Financial Services	8,887	-13%
	41	35		United States	Electronics	8,880	-14%
	42	42		Netherlands	Electronics	8,696	7%
	43	46		United States	Internet Services	8,453	15%
	44	41		Italy	Luxury	8,346	2%
	45	44		France	FMCG	7,981	3%
	46	48		United States	FMCG	7,534	4%
	47	45		United States	Business Services	7,481	-3%
	48	50		Spain	Apparel	7,468	10%
	49	47		Germany	Diversified	7,315	0%
	50	49		United States	Automotive	7,195	3%
	51	52		United States	FMCG	6,919	6%
	52	57		United States	Financial Services	6,911	8%
	53	55		Germany	Automotive	6,892	6%
	54	63		Canada	Electronics	6,762	32%
	55	54		United States	Media	6,719	3%
	56	53		France	Financial Services	6,694	3%
	57	58		Switzerland	FMCG	6,548	4%
	58	60		France	FMCG	6,363	7%
	59	56		United States	Electronics	6,109	-5%
	60	61		United States	Restaurants	5,844	2%
	61	NEW		United States	Beverages	5,777	N/A
	62	62		Germany	Sporting Goods	5,495	2%
	63	65		Germany	Automotive	5,461	9%
	64	67		United States	FMCG	5,072	3%
	65	69		South Korea	Automotive	5,033	9%
	66	64		United States	Internet Services	4,958	-3%
	67	81		Germany	Financial Services	4,904	28%
	68	NEW		Spain	Financial Services	4,846	N/A
	69	70		France	Luxury	4,782	4%
	70	66		United States	Diversified	4,704	-6%
	71	71		United States	FMCG	4,536	3%
	72	74		Germany	Automotive	4,404	4%
	73	75		Japan	Electronics	4,351	3%
	74	NEW		United Kingdom	Financial Services	4,218	N/A
	75	80		United States	FMCG	4,155	8%
	76	76		United States	Luxury	4,127	3%
	77	77		France	Luxury	4,052	2%
	78	NEW		United States	Alcohol	4,036	N/A
	79	82		France	Alcohol	4,021	7%
	80	NEW		Switzerland	Financial Services	4,010	N/A
	81	92		Netherlands	Energy	4,003	24%
	82	94		United States	Financial Services	3,998	26%
	83	79		United States	Restaurants	3,973	2%
	84	78		United States	Apparel	3,961	1%
	85	NEW		Mexico	Alcohol	3,847	N/A
	86	72		Switzerland	Financial Services	3,812	-13%
	87	86		Germany	FMCG	3,734	5%
	88	95		United States	Computer Software	3,626	15%
	89	84		United Kingdom	Alcohol	3,624	-2%
	90	NEW		United States	Diversified	3,586	N/A
	91	88		Italy	Automotive	3,562	1%
	92	NEW		United Kingdom	Alcohol	3,557	N/A
	93	NEW		Netherlands	Alcohol	3,516	N/A
	94	NEW		Switzerland	Financial Services	3,496	N/A
	95	89		Italy	Luxury	3,443	4%
	96	91		France	FMCG	3,403	5%
	97	90		United States	Restaurants	3,339	2%
	98	73		United States	Automotive	3,281	-24%
	99	100		United States	FMCG	3,241	5%
	100	98		United Kingdom	Luxury	3,110	0%