Grants Advertisers Access to Million+ Students from 46,000 High Schools and Colleges
ORLANDO, Fla., -- Gen2Media Corporation (OTCBB:GTWO), an innovative full service video technology and production company, announces the recent launch of the brand new Cheer & Dance Competitions section of Varsity TV on Varsity.com using the Version 2 release of Gen2Media's Online Video Platform. The site features over 20,000 cheerleading championship and competition videos enabling fellow students, friends and family to watch the largest cheerleading and dance competitions nationwide. Routines from select Varsity Championships can now be immediately uploaded by Varsity TV.
The national sponsors onboard for 2010 will be joining the likes of Universal Hollywood, music labels, and other companies who are looking for ways to reach influential teens and college age consumers. Forrester Research has found that more than 60% of teens ages 15 to 17 will remain with their bank after they graduate from high school and recommend that bank to friends. This and other studies make the teenage group the perfect audience for any company looking to create loyal lifetime customers, and the best brands to advertise on Varsity TV.
Since the launch of the Competitions page on Varsity.com, some single channels have seen more than 125,000 views in a single day, making the site on track to exceed 3.3 million monthly views.
"Video page skinning, social media integration, complete channel sponsorship, and in-stream and traditional advertising units together offer truly impactful and integrated opportunities. 9/10 of the students that participate in Varsity programs go on to college and have a higher GPA than the average student. Cheerleaders are trendsetters and thought leaders in their schools. By targeting this highly influential group, companies are using powerful brand ambassadors that their peers look up to. Advertisers are craving this chance to reach the million+ students from 46,000 High Schools and Colleges. Varsity TV represents unprecedented access to this market," states Mary Spio, Co-Founder and President of Gen2Media.
Varsity TV was launched on the Version 2 release of Gen2Media's Online Video Platform. Version Two has various capabilities that set it apart from other platforms, notably the player theme creator which enables a much deeper level of customization. Additionally, the Gen2Media Online Video Platform features a full advertising suite that also allows third party scheduling, trafficking, and monitoring providing a wholly integrated video experience. Other advanced delivery capabilities include Gen2Media's enhanced time of day programming, channel syndication, and central content and advertising management across multiple publishers via the Enterprise version of the Online Video Platform. Gen2Media's Online Video Platform is poised to be the first and only solution for scheduling video from one globally accessible interface delivered across all major mediums.
For more information visit www.Gen2Media.com or www.Varsity.com.
About Gen2Media Corporation
Gen2Media is a fully integrated technology and production company whose patent-pending Digital Video Publisher technology and online video advertising network and production has earned the trust of a growing, globally diversified customer base. Leading media companies, corporations, chart-topping artists, entertainment groups, advertising agencies, and national brands such as Mary J. Blige, Britney Spears, Justin Timberlake, Microsoft Xbox LIVE, Coca-Cola Company, Toyota, Clear Channel, and others use Gen2Media's services. The Company's video publishing technology enables businesses of all kinds and sizes to easily publish online video, and manage media content and advertising delivery. For more information, please visit www.gen2media.com.
Some of the above statements may be 'forward-looking' statements as defined by section 27A(c)(1)(A)(i) of the Securities Act of 1933.
See www.Gen2Media.com for a full safe harbor disclosure statement.
SOURCE: Gen2Media Corporation
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